Organic Cotton hits H&M

This isn’t breaking news. In fact I read an article about the H&M Organic Cotton line on Inhabitat in the beginning of March. I’m blogging about it now, because while I was in San Francisco last week I stopped in to H&M to inquire about the new organic line and was pleasantly surprised to find it had just been placed on the sales floor that day (a virtual goldmine in the quick turn-over world of H&M styles/sizes)! Living in Seattle, which is sans H&M until 2008, I jump at every opportunity to shop at one of my most beloved stores whenever I’m in cities that are home to one. I was very pleased with the line of organic and sustainable duds, and purchased a purple dress (pictured above), cute tunic-y gray cardigan, and a nice green colored tank. They are super soft and comfortable. I was also delighted to know that the line had been displayed two full days early, giving me first dibs at all the sizes! I love when stuff like this falls into place. It was an all-around fantastic trip, so I shouldn’t be too surprised. I also purchased a flashy sequined shirt that was apparently featured on the Today show- I’m just THAT good. haha.

I should also mention, that two days later the Madonna line “M” dropped at H&M, and I was utterly unimpressed. The only piece I liked from the Material girl, was a gold/white/gray sequin & beaded dress, that pretty much hung like a potato sack. However, I’ve heard it caused riots in other cities. Go figure! I was hoping to at LEAST make some purchases to flip on ebay, but nothing caught my eye.