If I ever need a hearing aid…

… I want mine to come in this packaging.

The design is by Copenhagan design studio Goodmorning Technology, for Widex “high definition hearing.”

I’m a huge fan of well-designed, and creative packaging– I say fan, but some might say “sucker.” Anyhow, this box for a hearing aid is some of the coolest in package design I’ve seen in awhile. As you pull the innerbox out of the sheath, it simulates a sound wave in action. Ingenius if you think about the fact that whomever is opening/needing the device relies much more on visual cues than aural. Love it. Watch the video below for a demo